Vasudhaiva kutumbakam – the world is my family. This philosophy is the driving force behind Indian-based content giant Zee Entertainment Enterprises Limited (ZEEL). The new channel, known as ZEE World, is launching on GOtv Plus (channel 24) and DStv (channel 166) on 3 February and will offer a range of scintillating shows, which will grow in variety by the end of 2015.
You’ll be thrilled by nail-biting reality TV, cry your way through bittersweet Bollywood dramas, leap out of your seat with adrenaline-fueled slo-mo’s and even catch a quick nap while the kids watch their favourite shows. And that’s just the beginning. Kicking off the ZEE WORLD launch will be four award-winning series: Saloni, Laali, Married Again, The Promise as well as a myriad of blockbuster Bollywood movies.
ZEEL Chairman, Dr Subhash Chandra’s message is: “We want you to become a part of our growing family” – his aim is to bring authentic and entertaining content to the world stage. And that’s not an exaggeration – ZEEL’s 33 channels reach more than 730 million viewers across 169 countries.
ZEE World’s content is for everyone, a sentiment echoed by John Ugbe, Managing Director, MultiChoice Nigeria “We want to keep giving our customers more entertainment choices. ZEE WORLD is a great general entertainment channel filled with shows from India, which will appeal not only to our Indian customers but our broader DStv customer base.”
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